Thousands of demonstrators erupt in rare protests against COVID-19 restrictions across China.
Protests are erupting across China over the country’s restrictive zero-COVID policies. Public-health experts say the policies are unsustainable, ineffective, and unnecessarily severe. Without vaccination campaigns targeting older adults, China’s lockdowns may only delay a catastrophic COVID wave.
Protestors are flooding streets across China — the largest protests since 1989’s Tiananmen Square demonstrations — demanding relief from the country’s restrictive zero-COVID lockdowns, and public-health experts agree with them.
“There really are no benefits to this type of irrational policy except to feed the naked power lust of the leaders of China,” Amesh Adalja, a senior scholar at the Johns Hopkins University Center for Health Security, told Insider in an email.
A woman delivers food to a residential compound that is under lockdown in Beijing, China.
Thomas Peter/Reuters
China’s zero-COVID measures are among the strictest in the world and include frequent mass testing, closures of businesses and schools, and quarantining entire factories and stores on-site, according to the BBC. Public anger boiled over on Thursday after a fire in the locked-down city of Urumqi killed 10 people, reports The New York Times.
People leave flowers and candles in protest over COVID-19 restrictions in mainland China, during a commemoration of the victims of a fire in Urumqi, in Hong Kong.
Tyrone Siu/Reuters
There is no easy way forward for China, but constant 2020-style lockdowns are not the solution, according to public-health experts, who called the policies unsustainable, ineffective, and irrational. Eradicating COVID-19 is impossible, they say.
“Zero COVID is about elimination rather than mitigation of this virus. It’s too late to eliminate. The cat is out of the bag. COVID is here to stay,” Maureen Miller, an infectious-disease epidemiologist at Columbia University, told Insider via email.
People talk through gaps in a barrier at a sealed residential area, following a COVID-19 outbreak in Shanghai, China.
Aly Song/Reuters
In reality, lockdowns are “pause buttons,” Jennifer Nuzzo, director of the Pandemic Center at Brown University School of Public Health, told Insider. “They’re supposed to buy time to build up immunity in the population through vaccines,” she said.
China is buying time and then squandering it, experts say, with the potential for a devastating wave of infections looming on the horizon. In the meantime, people across China have grown tired of restrictions.
Protestors and police gather during a protest against China’s strict zero COVID measures in Beijing, China.
China may be primed for a catastrophic wave
The most vulnerable people in China — aged 80 years and older — are not well-vaccinated.
“If you look at the prevalence of vaccinations among the elderly, that it was almost counterproductive, the people you really needed to protect were not getting protected,” Dr. Anthony Fauci, President Biden’s chief medical adviser, said about China on NBC’s Meet the Press on Sunday.
In China, 59% of people age 80 and older have received one dose of the vaccine, according to data from the Chinese National Health Commission reported by BBC. Roughly half of that age group received two vaccine doses and 20% have gotten two shots plus a booster.
A person walks past a poster encouraging older people to get vaccinated against COVID-19 in Beijing, China.
Tingshu Wang/Reuters
Vaccination rates among 60- to 69-year-olds in China are higher than among the 80 and older set, with 89% having received one dose of the vaccine, and 87% having gotten two doses, according to the National Health Commission data.
In the US, 95% of adults 65 and older have received at least a first vaccine dose, according to the Centers for Disease Control and Prevention, and 92% are fully vaccinated.
As a result, some experts fear an unchecked wave of Omicron infections could easily rip through China’s cities, overwhelm healthcare systems, and cause mass death.
“Even if it is slightly less lethal than earlier waves of the virus, you can just imagine a virus ripping through a densely populated, largely older population in a short period of time. And while we’ve learned a lot about how to care for COVID, it’s impossible to deliver that care when there’s just too many people needing it all at once,” Nuzzo said.
What’s more, research has shown the CoronaVac and Sinopharm vaccines, which China has been using, are less effective than the mRNA vaccines many Americans received. So it’s possible that even China’s fully vaccinated residents have lower immunity than those in the US.
Epidemic-prevention workers in protective suits stand outside a residential compound that is under lockdown amid outbreaks of COVID-19 in Beijing, China.
Thomas Peter/Reuters
“On the one hand, the [zero-COVID] policy is clearly heavy-handed, and certainly the Chinese people are reacting to that,” Neil Seghal, an assistant professor of health policy at the University of Maryland School of Public Health, told Insider, adding, “But on the other hand, it’s not clear that in the immediacy there is a good alternative.”
Not everyone agrees that lifting lockdowns would be catastrophic.
“I’m still not so sure whether policy relaxations are going to be immediately followed by mass die off in the country,” Yanzhong Huang, a senior fellow for global health at the Council on Foreign Relations, where he specializes in China, told Insider.
He argues the incoming COVID wave could bring fewer hospitalizations than some experts fear — low enough for the healthcare system to handle it.
As a result, Huang thinks the zero-COVID lockdowns are completely unwarranted. “If you really don’t have that many severe cases, why do you need this?” he said.
Lockdowns buy time, but China hasn’t used it to ramp up vaccination
A woman gets tested at a nucleic acid testing site, following a COVID-19 outbreak in Shanghai, China.
The key to avoiding a potentially catastrophic surge is increasing vaccinations among the most vulnerable.
China could use the time its lockdowns have bought to conduct fresh vaccine campaigns focused on people aged 80 years and older — but it hasn’t. The government could also approve and distribute a foreign-made mRNA vaccine — but it still hasn’t. Instead of using the Western mRNA vaccines that are already available, China’s government is trying to develop its own, according to The Washington Post.
“It’s a really vulnerable situation for China to be in,” Nuzzo said, adding, “Unless they really use this time to protect the population through vaccination, I just don’t understand how this is going to end well.”
Burry made billions on these trades while at the same time, more than 5 million Americans lost their homes.
I was telling people as early as 2003 that we were going to have a housing/real estate collapse of epic proportions.
I was made fun of and a home builder that I spoke with at the time told me that real estate never goes down.
So much for the real estate never goes down narrative.
I am not smart like Dr. Michael Burry, but I did protect our wealth by buying short-term T-Bills and also buying physical gold and silver.
The Great Financial Collapse of 2008 was never fixed. No one went to jail.
The only thing that was done was to bail out Wall Street and have the Fed print trillions in new treasury bonds(debt).
That was it. No structural changes were ever made to the financial system.
We are now deep into the Everything Collapse. That is what I call it.
Even though Michael Burry has been warning Americans for the past 1 1/2 years regarding a hyperinflation-style collapse of our financial system, it will actually be way worse than that.
The Everything Collapse will not be just a collapse in asset prices including stocks, bonds, mutual funds, 401K plans, and real estate.
This will be a collapse of the United States Government as we know it and society in general.
There were three things that were not present in 2008 with the Great Financial Collapse, that we have going on now.
We did not have decades high inflation in 2008 like we do now. This is extremely important for all investors to understand.
We did not have a major war breaking out in Europe back in 2008. There are big-time Geo-Political risks.
Finally, our nation was not nearly as divided in 2008 politically as we are now.
These three things along with massive new treasury bonds being printed out of thin air since 2009, to the tune of trillions, were not present before and during the 2008 collapse.
Europe has just been cut off from all natural gas by the Russian gas company, Gazprom.
The result of this will be the death of millions of Europeans this winter from freezing.
The Hunger Games begins for real in Europe.
This will lead to a collapse of the Euro which is the paper fiat currency of the European Union.
Look to Europe for the beginning of the Everything Collapse.
Revolution will take place in the largest countries of Europe including Germany, France, and Italy.
After revolution breaks out throughout Europe, Russia will unexpectedly invade Europe fulfilling one of the prophecies of the prophet Daniel.
Here at home, our fate won’t be much better.
Investors in stocks bonds, mutual funds, and real estate will get quickly wiped out.
Michael Burry believes that stocks will collapse by 53% from their current levels.
We may not even get to that point.
The U.S. bond market is the key to everything including the stability of the U.S. dollar as a currency.
If the 10-year Treasury Note continues to stay above 3% long enough or higher, this will freeze the credit markets including the Repo markets, which are the plumbing for our banking system.
This is exactly what happened in 2008.
The only way to unfreeze credit markets is for Jerome Powell, the head of the Federal Reserve Bank, to lower interest rates and start printing new treasury bonds(debt).
This would be a nightmare scenario for any central banker.
Powell is scared to death of inflation and this is at a time when asset prices in stocks, bonds, mutual funds, and real estate are at historical highs along with the massive amount of personal, corporate, and government debt in the system.
Our economy cannot handle high-interest rates and high inflation rates.
This is a recipe for a hyperinflationary debt collapse of our financial markets and the currency, which is the U.S. dollar.
Investors are damn fools to think that Jerome Powell is coming to rescue them by lowering interest rates and beginning a new round of quantitative easing(printing new treasury bonds).
Again, the only way this will happen is if the credit markets freeze up.
When the credit markets do freeze up, your bank and ATM will be closed.
This actually happened in some parts of the country in 2008.
I would highly recommend that you do the following things immediately to prepare:
Store 30 days of food and water at your residence
Have plenty of lead to deal with any problem individuals
Keep some cash outside the banking system
Buy physical gold and silver and store them in a safe place other than a bank or a commercial vault
Talk to your neighbors and get to know them
Connect with a family farmer and do business directly with them in case the grocery store shelves become empty
This is all being orchestrated quietly behind the scenes to destroy the current system and then push us like cattle into a new monetary system using digital money provided by the beautiful people at the Federal Reserve when they roll out their new FedCoin.
This is when the Hunger Games begins for Americans. Especially for those who reject the Federal Reserve’s new digital currency.
You will be on your own living outside The Matrix.
Dr. Michael J. Burry recently tweeted that the collapse is underway.
He is quite right about that, but he is wrong about how horrific The Everything Collapse will actually be.
“The F.B.I. raid is just the latest to distract Americans from what they should really be paying attention to which is The Everything Collapse and a world war against Russia and China. “
The Entire Trump Phenomenon Since 2015 Has Been Nothing But Divide and Distract.
Dateline: August 21st, 2022, Creve Coeur, MO. USA. Written by:Jeffrey L. Klump
In 2015, I warned people about Donald Trump.
I wrote back then that Trump was the ultimate trojan horse. He is the false-flag attack on America.
No one listened.
Seven years later, we are still hearing, and talking about Trump.
Even though many Trump supporters left him once they found out Trump was on Epstein Island, there are still some delusional supporters that just can’t shake free of the mind control and brainwashing.
The trial of Ghislaine Maxwell in December 2021 revealed that Trump was on Epstein Island via the Lolita Express. Jeffrey Epstein’s pilot confirmed under oath that Trump was one of the passengers.
Despite this revelation, the last of the die-hard Trump supporters remain.
The latest news on Trump is of course the F.B.I. raid on his home in Florida.
There were shouts coming from some Republicans to “de-fund” the F.B.I.
This is comical because these same Republicans were attacking those calling to “de-fund” the police after the George Floyd incident in 2020.
Trump needs the media and attention to stay relevant just like the media needs Trump. They both need each other for fear of becoming totally irrelevant to the majority of the American people, which is happening now.
The reason that the F.B.I. raid on Trump’s home is a nothing burger is that this is once again an attempt to divide Americans and distract Americans.
Trump will go down in American history as the Great Divider.
This is the role Trump is playing.
Trump is an actor playing his role.
The F.B.I. raid is just the latest to distract Americans from what they should really be paying attention to which is The Everything Collapse and a world war against Russia and China.
The Everything Collapse is occurring right now in the West, especially in Europe and the United States.
Unlike 2008, The Everything Collapse will be not just stocks, bonds, mutual funds, and real estate.
The United States government will collapse from its present form into nothing but chaos and mayhem.
This will be preceded by a collapse in the U.S. dollar.
Trump and his handlers want you to believe that the F.B.I. raid is all about him and freedom, and blah, blah, blah.
The Republican fear pornographers were out in full force trying to scare people into thinking the F.B.I will show up at your front door. Yea, because the rest of Americans were in the White House taking out “possible” classified information, like Trump. What a joke.
Trump is the swamp. The swamp is better known as the New World Order.
The New World Order is comprised of satanic International Zionists(a.k.a Zionist-Nazi-Pigs) and Freemasonry.
Trump is a puppet of Zionism. His main financial backer when he began his political run, was a despicable human being by the name of Sheldon Adelson.
Although Adelson was an American citizen, he was all about making the Apartheid state of israel, great again. He had no loyalty toward the United States whatsoever.
Trump is also a supporter of the Apartheid state of israel.
Trump committed several war crimes on behalf of his Zionist masters including the assassination of a general from a country that the United States has no declaration of war against, which is Iran.
Trump’s campaign began to immediately go south after that war crime he committed.
What bothers me the most is how completely mind-controlled the remaining Trump supporters are.
The only thing that I can compare it to is what happened in Germany in the 1930s with ethnic jew and dedicated Zionist, Adolf Hitler.
Trump supporters actually think that he gives a shit about them. This tells me more about Trump supporters than it does about Trump. I have always known about Trump.
No one can tell me what Trump did in 4 years, other than committing more war crimes, rack up billions more in debt, and come out with the Trump-Gates-Fauci experimental death vax.
Did Trump lock up Hilary like he said he would? No. Instead, he invited the Clintons to the White House after the 2016 election.
Did Trump ever fix our roads, bridges, and airports? No.
Did Trump ever bring our troops home? No.
Then why are there still Trump supporters out there?
If the American people cannot use the center part of their brain for critical thinking, which is where your logic and reason lie, America is finished.
I also warned people in 2015 that supporting a diabolical narcissist, megalomaniac, and forever serial philanderer like Trump, would be disastrous.
Look how divided this country is now.
We got “Weekend at Bernie’s” Joe Biden because of Trump. Think about that for a minute.
That is how the game is played.
The New World Order wins as long as America remains divided.
The Democratic party is equally controlled by the New World Order.
Remember what professor George Carlin said, “Politicians are put there to make it look like you have a choice. You have no choice. You have owners”.
Ross Perot proved that a 3rd party candidate can win. The only reason Perot pulled out was because of the credible threats made against him and his family by war criminal George H.W. Bush and the C.I.A.
Americans really need to look at something other than the Republicans and Democrats.
The two parties are just one gigantic, corrupt Zionist-controlled party.
I don’t believe our Republic will be here in its present form in 2024.
The deeper we go into the Apocalypse, the worst things will get.
If I am wrong, perhaps I should make a 3rd party run.
I could sure do a whole lot better than Epstein Island Trump.
“Lysol contains denatured ethanol, which is poisonous to humans. High concentrations of Lysol can also cause lung irritation.”
Since the Pandemic, People Have Stocked Up on Cleaning Solvents and Disinfectants.Does the Public Know What Is In These Products?
Dateline/Creve Coeur, MO. USA/June 11th, 2022/Written by: Jeffrey L. Klump
When the pandemic began in 2020, people were grabbing disinfectant spray, wipes, and other cleaning solvents like it was going out of style.
Some of this had to do with supply chain disruptions, but most of it was because people were freaking out about keeping germs out of their homes.
The problem with this of course is, that few actually read labels on consumer products, especially disinfectants and supplements they buy from Walmart, Costco, or Amazon.
Most of the above mention big-ticket stores mentioned above get their cleaning products and supplements from China.
China is one of the worst countries with consumer protections in place.
That shouldn’t be surprising since most of what China makes is from slave labor.
In today’s world, it pays to be a label reader for consumer products like disinfectants and of course, what you put in your mouth.
A look at one of the most commonly used disinfectants in America is quite revealing.
I am speaking of the product Lysol.
Here are just a few of the chemicals in your average Lysol product:
MEA-Borate –
MEA-Borate is an ester of Ethanolamine (q.v.) and Boric Acid (q.v.).
Boric acid and its sodium borate salts are pesticides that we can find in nature and many products. Borax is one of the most common products. Boric acid and its sodium salts each combine boron with other elements in a different way. In general, their toxicities depend on the amount of boron they contain.
Boric acid and its sodium salts can be used to control a wide variety of pests. These include insects, spiders, mites, algae, molds, fungi, and weeds. Products that contain boric acid have been registered for use in the United States since 1948.
Warning
Overexposure to borax can cause the following symptoms:
Headache
Weakness
Lightheadedness
Dizziness
Tremors
Passing out
Ethanolamine has several important industrial uses: as a “scrubber” to remove carbon dioxide, hydrogen sulfide, and other acidic pollutants from waste gas streams; as a starting material for manufacturing surfactants, chelating agents, and even pharmaceuticals; as an agent for softening leather; and as an additive for controlling pH in industrial water streams.
N-Alkyl Dimethyl Benzyl Ammonium Saccharinate, trade name Onyxide® 3300, is a quaternary amine biocide that helps disinfect and/or sanitize hard surfaces, particularly in aerosols.
Ethanol –
Ethanol is an important industrial chemical; it is used as a solvent, in the synthesis of other organic chemicals, and as an additive to automotive gasoline (forming a mixture known as gasohol). Ethanol is also the intoxicating ingredient of many alcoholic beverages such as beer, wine, and distilled spirits.
MIPA – Borate –
is a reaction product of Isopropanolamine (q.v.) and Boric Acid
What is Isopropanolamine used for?
Isopropanolamines are used in a wide array of applications, including cement and concrete processing aids, gas purification, surfactants (primarily for home and personal care products), cosmetic formulations, corrosion inhibitors, metalworking fluids, and as emulsifiers, dispersants, and wetting agents.
It is a solution of ammonia in water. Ammonium hydroxide is used as a cleaning agent and sanitizer in many household and industrial cleaners. Ammonium hydroxide is also used in the manufacture of products such as fertilizer, plastic, rayon, and rubber.
Health Risks for Humans
Direct contact with Lysol can cause eye irritation, therefore, shield your eyes when using Lysol cleaning products. Measures should also be taken to avoid making any contact with skin, food, or clothing. After using Lysol products you should wash your hands immediately with antibacterial soap and warm water to prevent skin irritation. If you get Lysol in your eyes, remove contacts, in applicable situations, and flush your eyes out extensively for at least 15 minutes with water. If the irritation does not subside, seek medical care immediately. If Lysol products are swallowed or consumed internally, call poison control and your doctor immediately. Lysol contains denatured ethanol, which is poisonous to humans. High concentrations of Lysol can also cause lung irritation.
There are several other brands that use non-toxic and environmentally safe ingredients in their cleaning products.
One brand of disinfectant is one that I have been using for more than 3 years, and that is Sol U Guard from a U.S. manufacturer called Melaleuca.
The 2 main ingredients in Solu U Guard are Thymol, also known as essential thyme oil, and Citric Acid.
The EPA has certified Sol U Guard as a disinfectant that will kill Covid and other viruses.
Take a closer look at the 2 main ingredients in Sol U Guard.
Thyme Oil Uses
Thyme is a widely used herb in cooking, because of its minty flavor. However, the thyme essence is not dominating and so doesn’t overpower the other flavors of a dish. Thus, thyme lends the dish a warm and aromatic flavor, without making it overbearing. But there are more to the uses of thyme than simply as a flavoring agent. The thyme oil extracted from the herb has excellent medicinal properties. Before the discovery of antibiotics, this oil was used to disinfect and clean wounds. It is rich in antibacterial, anti-fungal, and antiseptic properties. This makes thyme oil a potent remedy for treating any infections and inflammations, as the main component of thyme oil is the antiseptic thymol. As such, thyme oil is an active ingredient in many creams, mouthwash, and hand sanitizers. Thyme oil also contains a significant amount of calcium, manganese, iron, and vitamin K.
Citric Acid
What are the benefits of citric acid?
Benefits of Citric Acid
Preserve food. It is used to keep food fresh for longer periods. …
Preserve personal care products. It may keep cosmetics and other products fresh for longer.
Have protective effects on the body. Citric acid used in medicine can kill bacteria and lower the acid in urine.
The odorless and colorless compound was produced from lemon juice until the early 1900s when researchers discovered that it could also be made from the black mold Aspergillus niger, which creates citric acid when it feeds on sugar (1Trusted Source, 2Trusted Source).
Because of its acidic, sour-tasting nature, citric acid is predominantly used as a flavoring and preserving agent, especially in soft drinks and candies.
It’s also used to stabilize or preserve medicines and as a disinfectant.
SUMMARY
Citric acid is a compound originally derived from lemon juice. It’s produced today from a specific type of mold and used in a variety of applications.
Is citric acid an effective disinfectant?
Citric acid kills bacteria, mold, and mildew. It’s great for general disinfecting and cleaning. Note that it shouldn’t be used as a disinfectant against diseases like Covid-19.
Since citric acid kills some types of bacteria and viruses, you’ll find it in insect sprays, products that kill fungus or algae, hand sanitizer, and even some tissues you use to blow your nose. Environmental cleanup products. Citric acid can safely remove toxins from polluted soil and even clean up nuclear waste.
No matter what you use as a disinfectant cleaner, make sure that the one you use is not doing you more harm than good especially if it’s to save a couple of bucks in favor of a toxic disinfectant.
“The huge supply chain issue is why products made in America are more important now than ever before. “
Dependence on cheap and low-quality products from China for so long has put America in a vulnerable situation economically.
Dateline: March 9th, 2022/Creve Coeur, MO. USA/Written by: Jeffrey L.Klump
When I was a kid I remember watching T.V. commercials almost always promoting American-made products, and not just automobiles.
As I got older, the mood was changing in this country especially in the ’80s when everything was all about Japan and the fine workmanship of Japanese products.
American manufacturing was in many cases connected with labor unions and even in the ’80s, unions were tied to corruption and organized crime.
At least in the movies and on the news, it was.
As time went on in the 1990s, more Americans than ever were focused on buying products as cheaply as possible regardless of where they were made and what the quality of the products they were.
Cheap, cheap, cheap was in. American-made was either out or I don’t care.
A country like the United States can only run a trade deficit for so long before it catches up with you regarding employment and standard of living.
The two events that sealed the fate of the United States and will forever keep a trade deficit were NAFTA & GATT.
These were actually two treaties that were called something else so it did not need a 3/4 majority of votes to pass in the Senate and House.
The big multinational corporations were behind the passing of these two trade treaties because of cheap labor and increasing the bottom line.
The hell with leaving the United States vulnerable and dependent on countries like China to survive.
It’s always about the money.
The United States is now in a weakened state because of the trade war that Donald Trump started with our largest trading partner and because of Covid.
Supply chains…Supply chains… Supply chains.
The huge supply chain issue is why products made in America are more important now than ever before.
Never before have Americans witnessed supply chain problems and shortages as we have over the past 2 years, and it will only get worse.
The American people need to be focused on what made our country great 50 years ago, and that was a strong manufacturing sector.
It wasn’t just the two faulty and fraudulent trade agreements NAFTA and GATT that put us in a vulnerable situation economically, but also the environmental movement which killed millions of jobs in the timber, coal, and oil & gas business.
The only way to get back to where we were 50 years ago is by buying American.
This is a website that lists many American companies that make products made in the USA. This site lists the name of the company including the type of products, and what industry they are in.
Many of these companies I never heard of mainly because they do little or no advertising.
Much of it is by word of mouth or on free social media platforms.
You have to remember that American manufacturers are at an extreme disadvantage thanks to NAFTA and GATT, which by the way, were passed overwhelmingly by democrats and republicans.
American manufacturers have to compete with slave labor in China, Vietnam, and many other southeast Asian countries.
In other words, they must keep advertising costs low in order to compete.
One American manufacturer that has been around for more than 30 years that relies principally on word-of-mouth advertising is a company called Melaleuca.
Melaleuca is a shopping club like Sams, Costco, and Walmart, but all of its products are made in the USA.
For just $19.00 a year, you as a member can purchase American-made products at wholesale prices.
Melaleuca has over 400 products ranging from supplements, health & wellness products, all-natural disinfectants, and much more.
They also have a way for their members to earn rewards points and a special program for members to earn monthly residual & passive income, full or part-time.
Melaleuca is just one of many great American manufacturers that can offer our country and its citizens a way to be less and less dependent on countries like China.
Why shop at Costco, Sams, or Walmart when you have companies like Melaleuca?
Most of the inventory from the “big-box” retailers is from China or Vietnam.
The longer our trade deficit continues, the more problems with employment and securing our standard of living, we will have to endure.
Remember, if you buy American, most of the supply chain issues will go away.
This is one way of being patriotic regardless of what political affiliation you are from.
Being dependent on another country for your basic necessities is not economic security. It is economic suicide.
Now is the time for the American people to pay attention to where their stuff is being made and produced.
Remember the old saying, “buy cheap, you get cheap”.
“Make no mistake: Following a proven business model doesn’t restrict your autonomy. You’ll still have mastery over your time. But you’ll need to follow the system you’re given consistently to set yourself up for success without having to reinvent any wheels.”
Before the rise of corporations in the Industrial Revolution, most people worked for themselves. Now, we’re circling back as millions of workers have had a taste of freedom.
What’s causing this renewed interest in entrepreneurial ventures? For many, the turning point came during the height of pandemic lockdowns. People experienced autonomy as they worked from home, spent more time with their loved ones, and could arrange their schedules according to their needs. Unwilling to let go of that newfound freedom, many are handing in their resignation letters and setting out to start their own businesses.
Perhaps you’re one of the many looking to follow your dreams. Remember that the road from “I quit” to successful entrepreneurial ventures is anything but straight, predictable, or easy. But it is certainly achievable, especially if you engage with proven business models that provide networks, resources, and support.
The Entrepreneurial Scale
Before we get into what a proven business model is and why it matters, it’s important to understand the scale of entrepreneurship. On the very left side, you have the self-employed 1099 contractor. On the right side, you have someone who creates something out of nothing, a trailblazing visionary who takes 100% of the risk.
The proven business model concept can work well for those in the middle of that continuum. They are directing their daily lives on their own with no one telling them what to do, but they also don’t need to do all the experimentation and risk-taking that comes with creating something from scratch.
Make no mistake: Following a proven business model doesn’t restrict your autonomy. You’ll still have mastery over your time. But you’ll need to follow the system you’re given consistently to set yourself up for success without having to reinvent any wheels.
If you’re looking for more freedom than the corporate world could give you, the first place to look is inward. Take a step back, confirm you have what it takes to be an entrepreneur, and figure out what kind you are. If you’re the type who might benefit from some established structure, the next step is to discover the business model that’s right for you. Start here:
1. Honestly assess whether you have the makings of an entrepreneur.
You know you’re an entrepreneur if you don’t need to be told what to do. You don’t ask for permission; you ask for forgiveness later. You act now, and you just go with your ideas. You’re a risk-taker, but you take responsibility and blame no one for your failures or setbacks. You can think outside the box and see problems and solutions where others don’t. And, most essentially, you have a passion and drive to perform on your own and for yourself.
Once you confirm you’re an entrepreneur, assess where you fall on the continuum. If you’re somewhere in the middle between the self-employed contractor and a from-the-ground-up entrepreneur, you can find success with a proven business model. But be sure to carefully assess where you fall. If you’re a visionary with big, creative ideas, for example, you might be too far to the right to find fulfillment following an existing model.
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2. Identify the purpose that will fuel the fire in your belly.
Work without purpose becomes dull very quickly. That’s why so many workers with entrepreneurial leanings become disengaged. Accordingly, you want to name and claim your purpose. For instance, I have had a lifelong passion for helping entrepreneurs. This led me to find a proven system that allowed me to become a business coach.
To make your list, record everything that you’re passionate about. Maybe it’s working with kids or college students. Whatever it is, write it down. Then, flesh out your purpose a little more.
Let’s say you like working with school children: Do you want to teach them? Do you like the activity so much that you want to do it on a day-to-day basis? Once you confirm what will give you the motivation to keep going, you can start looking for a corresponding business that features a proven income model.
3. Search through existing business models that line up with your purpose.
Plenty of entrepreneurial ventures are out there. Some have high levels of investment; others require relatively low financial outlays. Make sure you have a budget in mind and then seek out business models in your range. For instance, going back to the idea of tutoring young people, you might consider owning a local Kumon Learning Center. Those usually fall into the low-to-middle investment end.
Maybe your budget is higher and your passion is serving food to families. Opening a well-known chain restaurant could be the right choice. You’ll likely need access to a substantial upfront capital, but many chains have known working models that tend to be lucrative when followed closely.
As a caveat, be cautious when hunting for entrepreneurial ventures. If part of the model’s revenue system is based on somebody else making money from you joining, that should raise some red flags. It matters who is bringing you into the model. If it’s an individual who is personally incentivized financially, beyond maybe a nominal referral fee, to get you into the model because they get a significant portion of your revenue, then be wary. You should only be dealing with a model’s business operations group and not individuals looking to fill their downline.
You need to honestly interrogate yourself and confirm what type of entrepreneur you are and want to be, then go through the process of filtering the many opportunities. For example, do you want to be in charge, or do you want to hire others to operate your business?
If you want to be an absentee owner, look for something hands-free like WaveMax, a coin-operated full-service laundry franchise. You just need to write the check, hire the general manager, and do nothing else after that. It’s recurring passive income, and you can then scale it from there based on your investment returns.
5. Gauge the business model’s support system.
You’ve narrowed down your business model options to one or two possibilities. Now, it’s time to evaluate your top contenders on the support they give.
A proven business model should give you leads, a sales and marketing process, a business development framework, and more. This enables you to skip a lot of the back-end startup responsibilities and start earning faster.
Be diligent about checking references as well. Talk to other users of the business model: Do they feel like the model works and allows them to realize their purpose? Are they profitable or on a path to becoming profitable? The more hard and anecdotal data you have at your fingertips, the easier it will be to pinpoint the right model for you.
The road to entrepreneurship isn’t a straightforward, exacting one. Many entrepreneurs never get liftoff. However, aligning yourself with a business model that’s proven itself time and again can afford you the runway you need to soar.
Mark O’Donnell is the visionary at EOS Worldwide and is passionate about helping entrepreneurs get what they want from their businesses. He helps clients clarify their goals and objectives and take actionable steps to achieve them. Mark is a four-time Inc. 500|5000 entrepreneur with experience in high-growth organizations.
The advertising agency I’d joined was the most competitive and ambitious in London. Building business was hardwired into every one of us. Competition with other internal teams as part of the process. Jumping to the top of the queue above other teams for the next new business prospect gave us more opportunities for winning new business. We were trained to present, to sell, and sell again and again. And I was desperate to succeed.
Failure could be challenging. Our creative teams could be fearsome to deal with. Emotions ran high — sometimes way too high, with unpleasant consequences. I planned to stay for a year or so. But twelve years passed quickly, and I ended up running a big group. The rewards for those of us who succeeded were good, but I wanted more.
I took a big, big risk and started a breakaway agency with seven colleagues. With a full team and a great office in the center of London, we had a stupidly large overhead from Day One. We also had no client and no income. We had to sell to survive. Every single opportunity, every new business prospect, however small, was critical. Our family houses, the school fees, the grocery bills, and everything we owned depended on winning business.
We were good — mostly, very good. Even if we lost a new business pitch, we didn’t give up. Sure, this irritated some prospects, but mostly they appreciated our hunger.
Every idea had to be sold and nurtured. Every opportunity, however small, is exploited. Our lives and our families depended on it. And at the end of the first year, we broke even. Our bankers were so amazed they threw us a private lunch to celebrate.
Then times got edgy. We had big debts. We restructured, redoubled our efforts, and focused harder on winning business. We survived — and produced some outstanding work.
After years and years of selling the agency to prospects, to staff, stakeholders, and selling work to clients, I realized something. I was dog-tired. I was exhausted from filling the leaky bucket of revenue over and over again. I knew it was time to merge my agency and get out. I stopped selling.
New Business. No Selling
After a stint at business school, I was back in business, but this time, on my own. I had no website and no nameplate in my office. I was invisible, and I didn’t sell. I just told past clients and colleagues what I was planning and doing.
For four months, the phone was quiet. Then it rang. I met with the prospect — and instead of selling and telling him about my offer, I just asked questions about his company and what problems required attention. I checked the size, importance, and cost of those problems.
He was interested in working with me, and I was interested in working with him. I wrote a two-paragraph summary of how to tackle the issues and added a price range. It was large and provided good value.
And the phone continued to ring, despite no website, no marketing, no sales activity, and no long submissions. I refused to write submissions – only one-page outlines. I just asked questions.
A few years later I co-founded The Client Relationship Consultancy. Again: no website, no marketing, no selling. I met with past colleagues and explained our philosophy. We made them sign a two-way NDA — we would never talk about them, and they would never talk about us.
But they wanted to work with us. As clients moved to new agencies, the word spread and we got more calls. These new prospects wanted credentials presentations. I explained that I would tell them about our business for less than sixty seconds, and about our philosophy and approach for four minutes. At that point, if they did not agree with our approach, we could cut short the meeting and I might be able to suggest others who could be a better fit for them. But no one ever said that. And we still had a two-way NDA.
We never chased after a meeting. If I thought a prospect would not be right for us, I would decline their business. Occasionally, existing clients wanted to do things differently. If whatever they suggested failed to meet our philosophy, we refused to work with them.
I loved this new way of carrying out business. I felt re-energized. And our clients stuck.
To my business partners’ intense irritation, I refused to set annual targets. I did not want to feel that I needed to sell. But over sixteen years, our business grew and grew — to offices and consultants in London, Windsor, Boston, Mexico, Munich, Singapore, and Sydney. Still no website. Still no new business or marketing activity. Still a two-way NDA.
Why It Worked
Why did this approach work? Not having objectives for sales, and not selling, meant that I had a powerful position, equal to that of a prospective client. I could relax. As a result, so could the client. We were able to have adult-to-adult conversations. The prospective clients became less defensive, and more open to me. They were comfortable disclosing deeper, underlying issues.
Both parties had the opportunity to ensure that the ‘fit’ between was tight. Both sides had the chance to ensure that our beliefs were in synch. The result: long-term, enduring relationships, and no leaky buckets anywhere.
Here is a quote from the co-founder of Thrive Market:
“Growing up in the Midwest in the ‘90s, I saw how hard my mom worked to put healthy food on our table despite limited knowledge, a limited budget, and limited healthy options in our hometown. She did an amazing job, but it was hard—and she was mostly on her own…Thirty years later, so much has changed. Today, millions of moms, dads, grandparents, and young people are all aspiring to live healthier and more sustainable lives. My mom is no longer on her own!And yet one thing hasn’t changed: finding convenient, trusted, and affordable ways to shop healthier is still hard.At Thrive Market, we’re on a mission to change that.”—Nick Green, Father of Two + Thrive Market Co-Founder & CEO
Thrive Market is benefiting from four converging trends that shifted into overdrive by the pandemic: healthy eating, online grocery, subscriptions, and personalized shopping.
It’s propelled an already rapidly-growing company, tracking at 40% year-over-year growth before the pandemic, to nearly double its business since, with sales up 90% year-over-year.
With its membership rapidly approaching one million, Thrive Market solves many of the problems inherent in traditional grocery shopping and online as well. Because the typical grocery store carries between 30,000 to 50,000 products, grocery shoppers suffer from a confusing abundance of choices.
Thrive Market makes selection simple, offering about 6,000 carefully curated items that represent the best brands that are better for people and better for the planet.
Initially focused on non-perishable products in the center aisles of a grocery store, it now offers wine, meat, seafood, and ready-made meals, along with a growing list of pet, beauty, and home products. The only thing missing is dairy and fresh fruits and vegetables, which present logistical challenges the company is working to overcome.
“We are about six years old now, and we have always been a fast-growing business,” says Sasha Siddhartha, the company’s co-founder and chief technology officer. “Since we launched, keeping up the growth and scale has been a consistent focus for us. But then starting in late February/early March, that growth accelerated dramatically, and we continue to hold that accelerated pace. It turns out Thrive Market is a sticky concept.”
“Our approach has always been curated, so you don’t have to worry about which brand is better for you or spend time studying the labels. Our merchandising team has already done the work for you to pre-select and curate based on the highest standards in the industry,” Siddhartha says. “Instead of finding 40 products to choose from, we offer the best two or three, taking the guesswork out.”
Since Covid hit, people have prioritized health and wellness in grocery shopping. Thrive Market sits in that sweet spot. Even before the pandemic, natural and organic had been the fastest-growing sector in the grocery industry, he shares. It is a trend that is sure to continue as the immediate health threat abates.
Online grocery shopping is a great convenience, saving time, which is the ultimate luxury. But consumer habits are hard to break and going to the grocery store has long been a staple of the American’s lifestyle. That changed overnight due to the pandemic.
Why give your money to a company that is not only infringing on your Constitutional rights, but those of their employees?
Thrive Market is the way of the future.
They provide high-quality products at very reasonable prices.
Expect to see other online grocery stores adopt a similar model of Thrive Market.
There are ups and downs in business but fearing failures can stop you from taking your first step towards excellence. With pandemic on tow, aspiring entrepreneurs feel a little stuck when ideating a business prospect. Here, we give you some actionable tips to deal with negativity while starting a business, even during situations like a pandemic. We also took the liberty to throw in some amazing book recommendations that’ll help you enjoy the process of being positive and achieving your business goals.
10 Tips to deal with negativity while starting a business in a pandemic
1. Get a mentor
The first thing to do as a new business owner is to find the right kind of mentor. That person could be someone in your industry or in general who you look up to. The guidance must be apt for your business, and it should be a mutual responsibility of sharing knowledge.
2. Two big R’s – Routine and Refresh
Made a mess of something? Try to reboot the situation and make it work. Take a break once in a while and refresh yourself if you feel stuck or your ideas feel mundane. Plan a routine and stick to them – both personal and professional. Having a routine can increase productivity and engage in more activities apart from your pre-planned schedule.
Do not panic once you are thrown a problem. Arrange a meeting with the respective party, listen to both sides of the stories, and make a decision that is more realistic and feasible.
4. Hire half and half
Whenever you hire someone for your business. Make sure that half of the people contradict your ideas, and the other half have the same mindset as yours. The people who contradict can bring in more valuable points and their perspective might take the discussion to a whole new level. Don’t take too much time finding the perfect one. Hire an apt person who can have the right attitude.
5. Network, Network, and Network
Find like-minded people and mingle with them. Be more sportive in the learning process. Listen more and talk less – if you are a beginner. You can only be a constructive person who gives input to someone if you have listened to everyone’s point of view. If you feel down, your network might have something to uplift your mood and change your perspective on something.
“Negativity, in general, is one of the things that holds people back, and you have to see what’s holding you back to get away from it.” – Lucy Dacus
6. Tech-savvy personnel
Learn a thing or two about the latest technology that you implement in your organization. Since the world revolves around technology, make sure your administrative authority knows as well.
7. Don’t schedule a meeting, that could have been an email
Yes! I said it. Having unnecessary meetings will weaken the purpose of having a constructive discussion. Having back-to-back meetings drains the team members and yourself too. Always have a 10 to 15 minutes break between each meeting to feel refreshed and give your 100%.
Always, I mean always have a pros and cons list. Let’s say one of your team members pitch an idea to improve the marketing strategies starting next month. Jot down the pros and cons before approving or rejecting it point-blank. It’s a systematic way of making a decision.
Even if you have a team of accountants and auditors, make sure that you are present (both mentally and physically) – learn if you are not aware of it. Trusting your employees is a must, but not overseeing the records is a mistake that should be avoided.
10. Remember your “why?”
At some point in your hectic schedule or not having ME time can get to you. During those tough times – ask yourself – “Why am I doing this?”. If you can answer this question with a valid explanation, you’ll feel energized. Because “A purpose drives you”.
5 Best books to read to be more positive as an entrepreneur
Reading always puts me into perspective. Therefore, I took some liberty to give a sample of positivity and determination through words.
These are the 5 books that’ll guide you to be a more positive and successful entrepreneur.
Attitude is everything by Jeff Keller – The decisions you make, the routine you set for yourself, and the affirmations you say to yourself every day are going to make a huge difference. If you feel tired, hopeless, and quitting – then this book is for you to boost you up!
Mindset: The new psychology of success by Carol Dweck – You do what you think. In this book, the author talks about two mindsets: The growth mindset and the fixed mindset and what they’ll do to you respectively. She helps you recognize your mindset and change it for the better.
Innovator’s Dilemma by Clayton Christensen – This book is about technology uprisings all over the world and businesses that adopted and implemented technology in their firm. The author teaches you that just because your competitors and others are adopting something into their businesses doesn’t mean that you have to as well. Make an informed decision.
As A Man Thinketh by James Allen – This book specifically is about the power of thought and how it shapes your life into a more meaningful and fulfilling one.
The Power of Now by Eckhart Tolle – The author talks about how people always keep thinking about what the future holds but then forget to live and enjoy the present. And also helps us understand how to make decisions more efficiently based on the present.
Working towards inner balance requires consistency and perseverance. So does hard and smart work. Being negative is a part of our lives. It’s important to channel it appropriately and make things happen despite the roller coaster ride that is our lives. Hope you overcome your fears and negativity to shine bigger and brighter. Cheers!
Saaradha Kumar is an enthusiastic writer and has immense love for books. She works as a Digital Marketer at RentALLScript. RentALLScript (the one who designed Wooberly, an Uber clone app) gives out creative web and mobile app solutions for entrepreneurs to enhance their business.
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Think of massage as an indulgence? Perhaps. But it can also be a powerful tool for health and well-being — from easing pain and inflammation to soothing stress and anxiety.
When Amy Buttell separated from her husband in 2005, her anxiety spiked off the charts. A suddenly single mother, Buttell didn’t have a lot of money to throw around. Still, in the wake of her marital upheaval, she made massage a priority. It helped her weather the storm, she says, and today, she still finds that getting one or two massages a month helps keep stress at bay. And that helps her defend against physiological tension, too.
“When I’m anxious, I feel all clenched up,” says the 49-year-old marketing communications director from Erie, Pa. “My massage therapist untangles my knots.” Like many people, Buttell values not only the hands-on healing but also the opportunity to power down her brain and nervous system for an hour or so. “Even if I’m short on money,” she says, “I find a way to make it happen.”
Buttell is not alone. Despite massage’s reputation as a self-indulgent luxury, an increasing number of people are embracing it — not just as a “spa treatment,” but as a powerful therapeutic tool.
Americans currently log more than 114 million trips to massage therapists every year. Massage therapists are the second most visited complementary and alternative medicine providers behind chiropractors. All told, Americans spend up to $11 billion a year on massage. And statistics from the American Massage Therapy Association project that over the next five years, that number is likely to grow considerably.
What we’re getting for our money, whether we realize it or not, is an access code of sorts — a healing key capable of opening the body’s stickiest locks.
Scrunching our shoulders, craning our necks, sitting for hours, driving in rush-hour traffic — such mundane activities can create patterns of muscle tension (referred to as “holding”) in the body. And when muscles are chronically tense or tweaked, it can have a nasty effect on both our bodies and our minds.
Persistent musculoskeletal tension can restrict blood circulation and nutrient supplies to the body’s organs and tissues. As the weblike connective tissue (fascia) that envelops the muscles gets increasingly dense and less mobile, it can negatively affect posture and breathing. The experience of low-grade, habitual tension can contribute to chronic hormonal, biochemical, and neurological problems of all kinds.
So what is massage, exactly? Scientists who study its health benefits often use the therapy’s broadest definition: “The manipulation of soft tissue for the purpose of producing physiological effects.”
That clinical definition hardly does massage justice, though. So read on to find out more about the subtleties of various types of massage, and the powerful healing potential they might hold for you.
In conventional medicine, double-blind, placebo-controlled studies are the gold standard. But massage and most other forms of bodywork don’t lend themselves well to such studies. Therefore, scientific “proof,” both for massage’s efficacy and its means of function, runs a little thin. But convincing clinical evidence is accumulating.
For example, in 2004, Christopher Moyer, Ph.D., a psychologist at the University of Wisconsin–Stout, published a meta-analysis on massage therapy research and found that, on average, research subjects who received massage had a lower level of anxiety than those who did not.
“My research consistently finds that massage does have an impact on anxiety,” says Moyer. “We don’t know exactly why, but people who get massage have less anxiety afterward.”
One popular explanation is that massage lowers the body’s levels of cortisol, the hormone notorious for triggering the body’s fight-or-flight response. “No matter how we measure cortisol — in saliva or urine — or how often, we always find that massage has a beneficial effect,” says Tiffany Field, PhD, a researcher at the Touch Research Institute at the University of Miami’s Miller School of Medicine.
Although Moyer is yet to be convinced of the cortisol connection, both he and Field agree that massage is potentially very therapeutic for what’s known as “state” anxiety. Unlike generalized anxiety disorders, state anxiety is a reaction to something you can pinpoint, such as a troubling or traumatic event, circumstance, or setting.
Although more research is needed, says Moyer, “some experts posit that the reported alleviation of state anxiety could be a result of something as simple as the social and psychological environment where the massage takes place.”
Relieve Lower-Back Pain
Aside from stress, if there’s one thing that drives people to the massage table in droves, it’s pain. Especially lower-back pain, which up to 85 percent of Americans experience at some point during their lives.
In 2008, the Cochrane Collaboration (a global, independent, nonprofit organization that reviews the usefulness of healthcare interventions) published an examination of the evidence linking massage to relieving lower back pain. Reviewing 13 clinical trials, they found massage to be a promising treatment.
“Physical pain is like the alarm system of a house,” says Andrea Furlan, Ph.D., a clinical epidemiologist who specializes in massage at the Institute for Work & Health in Toronto. “With acute pain, like a burn or a broken bone, the pain signal indicates something is wrong. But, if you have pain every day, like chronic back pain, the alarm is malfunctioning. Massage may not be able to turn off the alarm, but it can lower the volume.”
Theories abound on how massage interrupts the body’s pain loop. One of the oldest and most well-regarded explanations is called the gate-control theory. Proponents surmise that pain signals to the brain are muffled by competing stimuli. More specifically, the pain travels on small-diameter nerve fibers, while massage stimulates large-diameter ones. Larger nerve fibers relay messages to the brain faster than smaller ones. In essence, says Furlan, the sensation of the massage “wins” over the sensation of pain.
One word of advice from fitness experts, though: You’ll get more lasting, long-term relief of lower back pain by supplementing massage with isometric core exercises, such as planks, that focus on strengthening the muscles that support and guide the spine’s movements.
Soothe Tension Headaches
Tension leads to headaches, so it follows that massage would help ease them. And for many, trigger-point therapy can prove particularly effective.
“A trigger point is an area of tightly contracted muscle tissue,” says Albert Moraska, Ph.D., a researcher focused on complementary medicine at the University of Colorado in Denver. “Trigger points in the shoulder and neck refer [relay] pain to the head. By reducing the activity of trigger points, we can reduce headaches.”
Moraska’s work, funded by the National Center for Complementary and Alternative Medicine, explores how massaging the neck and shoulders can ease tension-type headaches. “We think massage can disrupt trigger points by forcing apart the tightly contracted sarcomeres (proteins responsible for contraction) within the muscle cells; as a result, the cells relax and subsequently muscle tension dissipates.”
Restore Deep Sleep
Roughly one in five Americans suffer from sleep deprivation, according to the American Academy of Sleep Medicine. That’s a problem because lack of sleep alters the body’s biochemistry, making it more vulnerable to inflammation and lowered immunity, and more sensitive to pain.
“The relationship between pain and sleep deprivation is a vicious cycle,” says Tiffany Field. “Your body doesn’t get the rest it needs to heal.”
Although studies of massage therapy and sleep quality are few, the findings suggest that massage can promote deeper, less disturbed sleep, especially in people with painful chronic conditions such as fibromyalgia. Massage therapy indirectly promotes good sleep by relieving pain and encouraging relaxation.
Because massage therapy stimulates the body’s parasympathetic “rest-and-relax” nervous system (the opposite of its sympathetic “fight-or-flight” response), it counters both physical and mental stresses — giving you a better shot at enjoying the sleep you need to repair tissue during the night and to cope better during the day.
It may seem surprising that physically manipulating the body can help counter a malady we associate with the brain. But, in his oft-cited 2004 review, Christopher Moyer found that depression is particularly responsive to massage.
The average research subject who received massage had a level of depression that was lower than 73 percent of those who did not. These findings are on par with more conventional approaches to treating depression, including psychotherapy.
Field’s research on depression shows that massage boosts the body’s natural levels of serotonin, a substance that works “much like Prozac” in the brain. Her studies show that massage also encourages the brain to release the neurotransmitter dopamine, a mood enhancer, as well as oxytocin, a hormone that generates feelings of contentment.
While the exact mechanisms are unclear, it seems evident that a good massage has a variety of positive psychological implications as well, from receiving nurturing touch from another person, anticipating that the experience will be beneficial, or feeling empathy from the therapist.
Lower Blood Pressure
Given how positively it affects the rest of the body and mind, and how well it moderates stress, it probably comes as no surprise that massage therapy can also benefit the heart — in part by reducing blood pressure. In his meta-analysis, Moyer found that massage significantly lowers blood pressure, at least temporarily.
He notes that the findings are consistent with the theory that massage can trigger the body’s parasympathetic nervous system, which helps prompt the body to return to biochemical balance and emotional ease after enduring a stressful event.
But perhaps the bigger takeaway here is that massage can help unlock the body’s healing potential not by anyone means, but rather by many. As epidemiologist Andrea Furlan points out, “Well before drugs or surgical procedures were developed, people used massage to treat almost everything.” Still, today, she notes, “when we get hurt, our first instinct is to rub.”
Amy Buttell, for one, doesn’t need any more evidence than her own transformation. “I don’t know if it’s the touch, the warm table, or the fact that I get to turn my phone off for an hour, but I do know that massage is worth every penny.”
Multiple Modalities: What Kind of Massage Is Right for You?
Not so long ago, available massage styles in most U.S. cities were fairly limited. Today, bodywork modalities abound, from familiar basics like Swedish to more exotic options like Hawaiian Lomi Lomi and Chinese Tui Na. Wondering which style of massage is right for you? Read on for a rundown of some of the most popular options. Some massage styles are more physically intense than others but keep in mind, you always have a role in guiding your therapist about how much pressure feels good to you and where it’s applied.
Abhyanga: Based on the principles of Ayurveda, one or more therapists apply herb-infused oils to usher the body into a state of relaxation and balance.
Acupressure: Working with the same theory of acupuncture (but without the needles), acupressure stimulates points on the body to release energetic congestion and open the body’s energy pathways.
Craniosacral therapy: A gentle, non-invasive form of massage in which a therapist uses a light touch to work the cranial bones, the spinal column, and the sacrum (a triangular bone at the base of the spine) to balance energy, treat headaches, and reduce mental stress. Mild enough for infants, as well as the elderly.
Deep tissue: Targeting chronic patterns of holding, deep tissue relies on slow strokes and targeted pressure, often with a finger, thumb, or elbow.
Hot stone: Smooth, warm stones are placed on the body and become focal points of relaxation as the heat penetrates and soothes tense muscles.
Lomi Lomi: An ancient Polynesian practice, this style is characterized by the practitioner’s rhythmic use of the hands, forearms, and elbows. Long, broad strokes invite relaxation.
Myofascial release: A light, sustained pressure is applied to constrictions in the body’s fascia, or connective tissue, to elicit elongation and release.
Reflexology: Stimulates pressure points on the hands, feet, and ears. Each point is believed to correspond to other, less-accessible parts of the body, such as the organs.
Shiatsu: A Japanese style, shiatsu directs pressure to lines of energy (meridians) considered important for health and well-being.
Sports: Often used before and after athletic activity, the focus is on reducing inflammation, keeping joints flexible, and enhancing performance.
Swedish: A combination of long, gliding strokes, as well as kneading, stretching, and tapping. Swedish massage is thought to enhance health by increasing blood flow to the muscles.
Thai: Performed on the floor with clothes on and no oils, a Thai massage involves being stretched into yoga-like positions.
Trigger-point therapy: Trigger points often show up as “knots” in the muscles, most often in the shoulders, upper back, and neck. Trigger points are different from acupressure points because they actually feel like lumps. Trigger-point therapy (also known as neuromuscular therapy) uses pressure to dissolve the knots.
Tui Na: A vigorous kneading and pulling of the body, Tui Na (meaning push and grab) is a component of Traditional Chinese Medicine. Like other Eastern approaches, such as Thai massage and acupressure, the goal is to open up the flow of Qi through the body’s energy pathways or meridians.
How to Choose a Massage Therapist
Finding a truly great massage practitioner — one whose skills, style, and personality all suit you — can make the difference between a merely nice (or worse, ho-hum) experience and the kind of transformative healing dynamic that keeps you coming back for more.
You won’t know for sure until you get on the table, but here are some key questions to help you decide whether a therapist is right for you.
1. Are you nationally certified? More than 300 schools and programs in the United States offer accreditation for massage therapists. To become nationally certified, a person must have a basic set of skills, pass an exam, adhere to certain ethical guidelines, and take part in continuing education.
2. Are you state certified? Every state is different, but most of them (42, plus the District of Columbia) offer certification for massage therapists; some are voluntary, and others are mandatory. Seek out a massage therapist who is state-certified, which typically means he or she met a minimum number of training hours and passed an exam.
3. How many hours of training have you completed? This is a helpful question, especially in states lacking strict oversight of who can call themselves a massage therapist. The answer you’re looking for is a minimum of 500 hours. According to the American Massage Therapy Association, the average practitioner has 633 hours of training. A massage therapist with less than 500 hours of training can still be good, but consider the number a benchmark.
4. Do you have any special or advanced training? The best massage therapists spend years developing specialties and honing a specific skill set. The massage therapist who is passionate about Chinese meridians and spends several weeks a year going to special training may have an edge over the generalist who hasn’t evolved beyond the basic moves she learned in massage school. The same goes if you have special needs. For instance, a massage therapist who emphasizes sports massage might be a good bet if you have a weekend-warrior injury, but not if you have fibromyalgia.
5. How much do you charge? Expect to pay roughly $1 a minute for a chair massage at the mall or airport. At an upscale spa or studio, massage rates range from about $60 to $120 an hour, plus a 15 to 20 percent tip. (Sometimes, packages of four or six massages are available at a discount.) If you have health insurance, ask your provider if you are eligible for either a discount (available with some plan-approved therapists) or if you can pay for massage with money from a flexible spending account. Unless you have the Mercedes-Benz of healthcare plans, preventive massage is probably not covered 100 percent, but if your doctor or chiropractor recommends massage therapy, your plan might cover a specific number of sessions.
One final tip: Get a referral. It’s OK to be picky about who puts their hands on your body. If you’re feeling spontaneous and want to book a one-time massage at a local spa, great. But if you’d like to explore massage as a long-term investment in your body, or if you have some tenacious kinks to work out and you think you might need a series of treatments, talk to your friends about whom they like and why. If your friends don’t get a massage, ask for a recommendation at your local yoga studio, health club, acupuncture center, or chiropractor’s office. More often than not, these folks are plugged into the local “who’s who” of bodyworkers and can steer you in the right direction.
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